Business Development Manager – Coaching and L&D Solutions in Germany
Germany
Online/Remote
2-5 Years
Not Disclosed
Posted Today
About MantraCoach:
MantraCoach helps individuals and organisations develop their potential through coaching, leadership development, professional growth, and workplace learning solutions. We work to help businesses strengthen leadership capabilities, support employee development, and build high-performing teams.
About the Role
MantraCoach is looking for a motivated Business Development Manager to grow our B2B client base in Germany. You will connect with HR leaders, Learning & Development (L&D) teams, People & Culture professionals, and business decision-makers to introduce our coaching and leadership development solutions.
The role focuses on identifying new business opportunities, building long-term client relationships, and converting qualified prospects into customers.
Key Responsibilities:
- Identify and develop new B2B sales opportunities across Germany.
- Connect with HR directors, CHROs, L&D managers, talent development teams, and senior business leaders.
- Generate leads through LinkedIn, email outreach, professional networks, referrals, and other relevant channels.
- Conduct discovery calls and sales presentations to understand client needs.
- Present corporate coaching, leadership development, and employee learning solutions to prospective clients.
- Prepare proposals, negotiate commercial terms, and manage the sales process through closing.
- Maintain accurate prospect and client information in the CRM.
- Build long-term relationships with clients and identify opportunities for continued business.
- Track sales activities, pipeline progress, and revenue targets.
Requirements
- Bachelor’s degree or equivalent practical experience.
- 2–5 years of experience in B2B sales, business development, or a related commercial role, if this matches the vacancy.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Confidence engaging with HR, L&D, and senior business stakeholders.
- Ability to manage a sales pipeline, prioritise leads, and work toward measurable targets.
- Professional English communication skills.
- German language proficiency is an advantage and may be essential for a role targeting German-speaking customers.
Preferred Experience
Experience in one or more of the following areas is an advantage:
- Corporate or executive coaching
- Leadership development and management training
- Learning & Development (L&D)
- HR technology and talent management
- Corporate training and professional development
- SaaS or consultative B2B sales
What We Offer
- The opportunity to grow MantraCoach’s presence in the German market.
- Exposure to corporate coaching, leadership development, and workplace learning solutions.
- Opportunities to build relationships with business leaders and HR decision-makers.
- A performance-focused environment with opportunities for professional growth.
- Remote or flexible working arrangements, if offered for this position.
FAQ’s
You will promote corporate coaching, executive coaching, leadership development, employee learning, and professional growth solutions to businesses looking to develop their people and improve workplace performance.
Relevant providers include CoachHub, Haufe Akademie, and nilo. These companies offer digital coaching, leadership development, business coaching, or related corporate learning services.
You may encounter established providers in corporate coaching and leadership development. Your role will be to understand each prospect’s needs, communicate MantraCoach’s value clearly, and build relationships with organisations looking for suitable development solutions.
Potential target industries include technology, financial services, manufacturing, automotive, healthcare, professional services, retail, and other organisations investing in employee development and leadership capabilities.
Candidates should have relevant B2B sales or business development experience, strong communication skills, and the ability to manage a sales pipeline. Experience in coaching, L&D, HR technology, corporate training, or SaaS sales is beneficial. Confirm the final experience requirement against the actual vacancy before publishing.