Business Development Manager – Coaching and L&D Solutions in Canada
Canada
Online/Remote
2-5 Years
Not Disclosed
Posted Today
About MantraCoach:
MantraCoach helps individuals and organisations grow through corporate coaching, leadership development, professional learning, and workplace development solutions. We help businesses strengthen leadership capabilities, support employee growth, and build high-performing teams.
About the Role
MantraCoach is looking for a motivated Business Development Manager to expand its B2B client base across Canada. You will connect with HR leaders, Learning & Development (L&D) teams, People & Culture professionals, and senior business decision-makers to introduce our coaching and leadership development solutions.
Your primary focus will be identifying new business opportunities, building strong client relationships, and converting qualified prospects into customers.
Key Responsibilities:
- Identify and develop new B2B sales opportunities across Canada.
- Build relationships with HR directors, CHROs, L&D managers, talent development teams, and senior executives.
- Generate leads through LinkedIn, email outreach, professional networking, referrals, and other relevant channels.
- Conduct discovery calls and sales presentations to understand client requirements.
- Present corporate coaching, leadership development, and employee learning solutions to prospective customers.
- Prepare proposals, negotiate commercial terms, and manage opportunities through closing.
- Maintain an accurate CRM database and monitor sales pipeline activity.
- Build long-term client relationships and identify opportunities for repeat business.
- Track sales performance and work toward agreed pipeline and revenue targets.
Requirements
- Bachelor’s degree or equivalent practical experience.
- Relevant experience in B2B sales, business development, or a similar commercial role.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Confidence engaging with HR, L&D, and senior business stakeholders.
- Ability to manage multiple prospects and maintain an organised sales pipeline.
- Professional English communication skills.
- French proficiency is an advantage for opportunities in Quebec and other French-speaking markets.
Preferred Experience
Experience in one or more of the following areas is beneficial:
- Corporate and executive coaching
- Leadership development and management training
- Learning & Development (L&D)
- HR technology and talent management
- Corporate training and professional development
- SaaS or consultative B2B sales
What We Offer
- The opportunity to expand MantraCoach’s presence in the Canadian market.
- Exposure to corporate coaching, leadership development, and workplace learning solutions.
- Opportunities to build relationships with HR leaders and business decision-makers.
- A professional environment focused on business growth and continuous learning.
- Remote or flexible working arrangements, if offered for this position.
FAQ’s
You will promote corporate coaching, executive coaching, leadership development, employee learning, and professional growth solutions to organisations seeking to develop their employees and improve workplace performance.
Relevant providers and alternatives include BetterUp, CoachHub, Dale Carnegie Canada, and FranklinCovey Canada. Their offerings span coaching, leadership development, management training, and professional learning.
You may encounter established providers when engaging prospective clients. Your role will be to understand each organisation’s development goals, communicate MantraCoach’s value, and present suitable coaching and leadership development solutions.
Potential target sectors include technology, financial services, healthcare, manufacturing, retail, professional services, and other organisations investing in leadership development, employee learning, and workplace performance.
Relevant B2B sales or business development experience, strong communication skills, and the ability to manage a sales pipeline are important. Experience in corporate coaching, L&D, HR technology, corporate training, or SaaS sales is beneficial. Confirm the final experience requirement against the actual vacancy before publishing.