Business Development Manager – Coaching and L&D Solutions in the Netherlands
Netherlands
Online/Remote
2-5 Years
Not Disclosed
Posted Today
About MantraCoach:
MantraCoach helps individuals and organisations grow through corporate coaching, leadership development, professional learning, and workplace development solutions. We help businesses strengthen leadership capabilities, support employee growth, and build high-performing teams.
About the Role
MantraCoach is looking for a motivated Business Development Manager to expand its B2B client base in the Netherlands. You will engage with HR leaders, Learning & Development (L&D) teams, People & Culture professionals, and senior business decision-makers to introduce our coaching and leadership development solutions.
Your focus will be identifying new business opportunities, developing client relationships, and converting qualified prospects into long-term customers.
Key Responsibilities:
- Identify and develop new B2B sales opportunities across the Netherlands.
- Build relationships with HR directors, CHROs, L&D managers, talent development teams, and senior executives.
- Generate leads through LinkedIn, email outreach, professional networking, referrals, and other relevant channels.
- Conduct discovery calls and sales presentations to understand potential clients’ needs.
- Present corporate coaching, leadership development, and employee learning solutions.
- Prepare proposals, negotiate commercial terms, and manage opportunities through closing.
- Maintain an accurate CRM database and monitor sales pipeline activity.
- Develop long-term client relationships and identify opportunities for repeat business.
- Work toward agreed sales, pipeline, and revenue targets.
Requirements
- Bachelor’s degree or equivalent practical experience.
- Relevant experience in B2B sales, business development, or a similar commercial role.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Confidence engaging with HR, L&D, and senior business stakeholders.
- Ability to manage multiple prospects and maintain an organised sales pipeline.
- Professional English communication skills.
- Dutch language proficiency is an advantage and may be required if the role involves Dutch-speaking prospects.
Preferred Experience
Experience in any of the following areas is beneficial:
- Corporate and executive coaching
- Leadership development and management training
- Learning & Development (L&D)
- HR technology and talent management
- Corporate training and professional development
- SaaS or consultative B2B sales
What We Offer
- The opportunity to expand MantraCoach’s presence in the Netherlands.
- Exposure to corporate coaching, leadership development, and workplace learning solutions.
- Opportunities to build relationships with HR leaders and business decision-makers.
- A professional environment focused on business growth and continuous learning.
- Remote or flexible working arrangements, if offered for this position.
FAQ’s
You will promote corporate coaching, executive coaching, leadership development, employee learning, and professional growth solutions to organisations seeking to develop their employees and strengthen workplace performance.
Relevant providers and alternatives in this market include CoachHub, BetterUp, Schouten & Nelissen, and de Baak. Their offerings span digital coaching, leadership development, management training, and professional learning.
You may encounter established coaching and leadership development providers when engaging prospective clients. Your role will be to understand each organisation’s needs, explain MantraCoach’s value, and develop solutions that fit the client’s goals.
Potential target sectors include technology, financial services, healthcare, manufacturing, logistics, professional services, retail, and other organisations investing in leadership development and employee learning.
Relevant B2B sales or business development experience, strong communication skills, and the ability to manage a sales pipeline are important. Experience in corporate coaching, L&D, HR technology, corporate training, or SaaS sales is beneficial. Confirm the final experience requirement against the actual vacancy before publishing.