Business Development Manager – Coaching and L&D Solutions in the UAE
About MantraCoach:
MantraCoach is a digital coaching platform that helps individuals and organisations access personalised coaching for leadership, career development, professional growth, workplace performance, and wellbeing.
We partner with organisations to support employee development, leadership effectiveness, engagement, and professional growth through coaching and development solutions.
About the Role
MantraCoach is looking for a results-driven Business Development Manager to expand our B2B presence across the United Arab Emirates. This role focuses on promoting corporate coaching, executive coaching, leadership development, and Learning & Development (L&D) solutions to organisations seeking to strengthen their workforce and leadership capabilities.
You will identify potential clients, build relationships with HR leaders and senior decision-makers, understand organisational requirements, and develop new business opportunities. From lead generation and discovery meetings to proposals, negotiations, and closing deals, you will contribute directly to MantraCoach’s growth in the UAE corporate market.
Key Responsibilities:
- Identify and develop new B2B business opportunities across the UAE.
- Promote corporate coaching, executive coaching, leadership development, and L&D solutions to organisations.
- Build relationships with HR directors, Chief Human Resources Officers (CHROs), L&D heads, talent development managers, and senior executives.
- Generate qualified leads through LinkedIn, email outreach, networking, referrals, and relevant business events.
- Conduct discovery calls and meetings to understand clients’ employee development and leadership training requirements.
- Deliver presentations and demonstrate how MantraCoach’s solutions can support organisational goals.
- Prepare proposals, commercial presentations, and tailored solutions for prospective clients.
- Manage the complete sales cycle, from prospecting and lead qualification to negotiation and closing.
- Maintain accurate CRM records, sales forecasts, and pipeline updates.
- Collaborate with internal teams to develop solutions aligned with client requirements.
- Build long-term corporate relationships and identify opportunities for account expansion.
- Achieve agreed sales, pipeline, and revenue targets.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Management, or a related field, or equivalent relevant experience.
- 2–5 years of experience in B2B sales, business development, corporate sales, or enterprise sales.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Ability to engage HR leaders, L&D decision-makers, and senior business stakeholders.
- Experience with lead generation, prospecting, CRM systems, and sales pipeline management.
- A consultative approach to selling services and building long-term client relationships.
- Strong organisational skills and the ability to manage multiple sales opportunities.
- Excellent written and spoken English.
Experience in corporate coaching, executive development, leadership training, HR technology, SaaS, employee wellbeing, or L&D solutions is an advantage.
Knowledge of the UAE corporate market and experience working with organisations in the GCC region are additional advantages. Arabic language skills may be beneficial for some client segments but should only be required if the role demands them.
Preferred Experience
Experience selling or working with:
- Corporate Coaching and Executive Coaching
- Leadership Development and Management Training
- Learning & Development (L&D)
- Employee Engagement and Talent Development
- Corporate Training and Professional Development
- HR Technology and People Management Solutions
- Workplace Wellbeing Programmes
- SaaS and B2B Professional Services
What We Offer
- An opportunity to grow in the corporate coaching and leadership development market.
- Exposure to HR leaders, L&D teams, and senior decision-makers.
- Opportunities to develop strategic B2B relationships across the UAE.
- A collaborative environment focused on professional growth and innovation.
- Performance-based incentives, where applicable, under the agreed compensation structure.
FAQ’s
You will promote corporate coaching, executive coaching, leadership development, career development, employee wellbeing, and Learning & Development solutions to organisations seeking to improve employee growth and leadership effectiveness.
Relevant providers to research include FranklinCovey, CoachHub, BetterUp, and regional employee wellbeing and coaching providers such as Tuhoon and Takalam. Their offerings differ, so candidates should understand each company’s focus when researching the market.
You may encounter established leadership development and coaching providers when engaging organisations in the UAE. Your role will be to understand prospective clients’ requirements and explain how MantraCoach’s solutions address their employee development and leadership goals.
You will primarily target CHROs, HR directors, People & Culture teams, L&D leaders, talent development managers, organisational development teams, and senior executives across medium-sized and large organisations.
Candidates with 2–5 years of B2B sales or business development experience are preferred. Experience in corporate coaching, executive development, corporate training, HR technology, SaaS, or L&D solutions is beneficial. Familiarity with the UAE or wider GCC corporate market is an advantage.