Business Development Manager – Coaching and L&D Solutions in the UK
About MantraCoach:
MantraCoach is a digital coaching platform that helps individuals and organisations access personalised coaching for leadership, career development, professional growth, workplace performance, and wellbeing.
We work with organisations to support employee development, leadership effectiveness, engagement, and workplace growth through coaching and professional development solutions.
About the Role
MantraCoach is seeking a motivated Business Development Manager to expand our B2B presence across the United Kingdom. This role focuses on promoting corporate coaching, executive coaching, leadership development, and Learning & Development (L&D) solutions to businesses looking to strengthen their people and leadership strategies.
You will identify potential clients, build relationships with HR and L&D decision-makers, understand organisational needs, and develop sales opportunities. From prospecting and discovery calls to proposals, negotiations, and closing deals, you will contribute directly to MantraCoach’s growth in the UK corporate market.
Key Responsibilities:
- Identify and develop new B2B business opportunities across the UK.
- Promote corporate coaching, executive coaching, leadership development, and L&D solutions to organisations.
- Build relationships with HR directors, Heads of Learning and Development, People Directors, talent development managers, and senior executives.
- Generate qualified leads through LinkedIn, email outreach, networking, referrals, and industry events.
- Conduct discovery calls to understand clients’ leadership, employee development, and workplace learning requirements.
- Deliver presentations and demonstrate how MantraCoach’s solutions can support organisational goals.
- Prepare proposals, commercial presentations, and tailored solutions for prospective clients.
- Manage the complete sales cycle, from prospecting and lead qualification to negotiation and closing.
- Maintain accurate CRM records, sales forecasts, and pipeline updates.
- Collaborate with internal teams to develop solutions aligned with client requirements.
- Build long-term client relationships and identify opportunities for account growth.
- Work towards agreed sales, pipeline, and revenue targets.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Management, or a related field, or equivalent relevant experience.
- 2–5 years of experience in B2B sales, business development, corporate sales, or enterprise sales.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Ability to engage HR leaders, L&D decision-makers, and senior business stakeholders.
- Experience with lead generation, prospecting, CRM systems, and sales pipeline management.
- A consultative approach to selling services and developing long-term client relationships.
- Strong organisational skills and the ability to manage multiple sales opportunities.
- Excellent written and spoken English.
Experience in corporate coaching, executive development, leadership training, HR technology, SaaS, employee wellbeing, or L&D solutions is an advantage.
Preferred Experience
Experience selling or working with:
- Corporate Coaching and Executive Coaching
- Leadership Development and Management Training
- Learning & Development (L&D)
- Employee Engagement and Talent Development
- Corporate Training and Professional Development
- HR Technology and People Management Solutions
- Workplace Wellbeing Programmes
- SaaS and B2B Professional Services
What We Offer
- The opportunity to grow in the corporate coaching and leadership development market.
- Exposure to HR leaders, L&D teams, and senior decision-makers.
- Opportunities to develop strategic B2B partnerships across the UK.
- A collaborative environment focused on professional growth and innovation.
- Performance-based incentives, where applicable, under the agreed compensation structure.
FAQ’s
You will promote corporate coaching, executive coaching, leadership development, career development, employee wellbeing, and Learning & Development solutions to organisations seeking to improve employee growth and leadership effectiveness.
Relevant organisations to research include CoachHub, Ezra, BetterUp, Hult Ashridge, and The Myers-Briggs Company. These organisations operate in coaching, executive development, leadership development, or related professional development markets.
You may encounter providers such as CoachHub and Ezra when engaging organisations looking for corporate coaching and leadership development services. Your role will be to understand prospective clients’ needs and communicate how MantraCoach’s solutions address their requirements.
You will primarily target HR directors, People Directors, Heads of Learning and Development, talent development managers, organisational development leaders, and senior executives across medium-sized and large organisations.
Candidates with 2–5 years of B2B sales or business development experience are preferred. Experience in corporate coaching, executive development, corporate training, HR technology, SaaS, or L&D solutions is beneficial. Familiarity with the UK corporate market is an advantage.